Online advertising campaigns
One or more commercials placed on third-party websites qualify as an online advertising campaign.
You need to obtain the production rights (Tariff VN) for each commercial, as well as a licence for making available (Tariff VN-A).
How to acquire the relevant music rights:
- Existing music: synchronisation rights must be obtained from the authors or their representatives, as well as from the label if the music was published on vinyl, CD or on streaming platforms. This must be done before the film is produced.
- Commissioned music: if you are commissioning music from a composer, the rights of use must be regulated by a contract. If the composer belongs to a collective management organisation, SUISA manages the authors’ rights.
- Production music: beware of purportedly free music from websites. Certain providers claim that all rights are included, but that is not always true. SUISA manages the rights for uses in Switzerland and Liechtenstein in particular.
Production music specificities: No further action required as regards synchronisation rights. Favour our production music contract partners to avoid paying twice for rights.
Making-available rights:
Moreover, for advertising campaigns aired on the internet, you must obtain the making-available rights in addition to the production rights. These rights are based on the Swiss media budget for the airing of the campaign.
Contact:
For questions, please contact our team at: advertising@suisa.ch or +41 21 614 28 / 30
How to proceed:
Select the type of spot below. Fill in the online form to apply for the right licence. You can save the form and finish filling it in later.
After checking your application, SUISA issues you an invoice. The licence is valid as soon as payment is received.
From the payment proceeds, SUISA distributes the corresponding royalties to the entitled composers, lyricists, and publishers.
Go to licence application
Tariff VN-A distinguishes between single or serial spots.
