Music is a key factor affecting the reach of a commercial and is vital to the successful marketing of the product concerned. Choosing the music is therefore an important decision. A commercial with music does not have the same impact as a commercial without it – and a well-known title will give the production a different feel than one that is unknown. If you wish to use an existing title, you must first obtain permission from the rightholders. The rights concerned – synchronisation rights – are not normally managed by SUISA, but directly by the rightholders (mostly publishers).