Going through times of crisis with strong cooperational partners

At a round table discussion, Christoph Bill and Alexander Bücheli, two representatives of SUISA customers from the promoter and event organising sector, and Irène Philipp Ziebold, SUISA COO, spoke about crisis management during the pandemic. Cooperation with SUISA was also a topic.

How have you and the companies you represent experienced the COVID-19 crisis so far?

Christoph Bill: As president of the industry association SMPA, I believe it caught all our members on the wrong foot; we were not prepared for such a scenario. But we reacted relatively quickly as an industry, got together, defined immediate measures (e.g. regarding tickets in the event of postponements and cancellations) and continuously discussed the next steps. The rest is history.

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