An inconspicuous medium which deserves more attention

The Schweizer Musikzeitung is so much more than a mouthpiece for Swiss music associations. It has grown to become an inspiring platform where you can find reports on musical topics across genres, languages and regions.

For nearly 24 years the Schweizer Musikzeitung (Swiss Music Newspaper, SMZ) has been in circulation – a long time during which the media landscape has changed radically, keyword: internet. So you ask yourself: Why do we still need this newspaper which is still printed on newsprint paper nine times a year despite having an online presence? Or, to put the question differently: How would you argue that there is a necessity for this trade journal if it didn’t exist yet and you wanted to launch such a project?

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