STOP PIRACY: ‘Fake-Fluencer’ online campaign

A campaign on Instagram is raising awareness about piracy on the web: STOP PIRACY is working together with famous Swiss influencers on it.

The ‘Fake-Fluencer’ campaign by STOP PIRACY is running on Instagram until 23 March. For this campaign, STOP PIRACY is working with famous influencers such as Adela Smajic, Elvira Legrand and Pedro Rodrigues (lerocquemusic).

If you want to follow the campaign, you can find the links on STOP PIRACY’s Instagram profile, as well as the influencers’ profiles:

Adela Smajic:   
Elvira Legrand:   
Pedro Rodrigues:   

STOP PIRACY, a non-profit association, provides educational and awareness campaigns to consumers and is very active in the cooperation between the authorities and businesses. In a world in which everything is being increasingly counterfeited, networking is important. The focus of the association’s work is therefore on the transfer of knowledge, cooperation and coordination between members of the federal administration and the private sector for the benefit of the public. In addition to the internal and external exchange of information, it focuses on jointly carrying out powerful and credible awareness campaigns.

Due to its membership structure, STOP PIRACY is politically neutral and cannot take sides in individual cases where law enforcement is concerned. STOP PIRACY adopts a public position by supplying facts and actively educating the public about counterfeiting and piracy. 

SUISA is a member of STOP PIRACY.